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Branding photos for creatives

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FOR women-OWNED BRANDS WHO WANT PURPOSEFUL, NOT JUST “PRETTY”, PHOTOS

edmonton branding photographer

branding photography for creative entrepreneurs

YOU’RE SO MUCH MORE THAN JUST YOUR PRODUCT OR SERVICE, friend!

You’re ready to showcase your brand in a way that feels professional, reflects who YOU are, shares your story and attracts your ideal clients like plant moms to greenhouses.

Together we will work to create photos that do just that whether you choose a single session or a yearly package. Creating a cohesive brand that resonates with your audience and helps you show up confidently and consistently is one of the most valuable pieces of your business. Might I say it’s everything?

Your clients, customers and prospects want to know more about you, what you do, how you do it differently and why you do it so they can decide if you’re the right fit for them. From there, that’s where the magic happens -- hello ideal clients and sales!

Next, I encourage you to discover the different sessions and packages I offer below to find the right fit for you!

My yearly branding photography packages are ideal if you want to have updated photography that helps create a consistently cohesive brand over time and my single branding photography sessions are perfect for dipping your toe into branding or a one time update. 

elevate your brand with intention

SINGLE BRANDING SESSIONS

30 MINUTE SESSION

A short and sweet session that is great for the budding female entrepreneur or a quick update for your current brand.

The most popular branding session that is geared to help you create a dedicated library of branded images for your business’ social media, website, and marketing purposes.

An in-depth and detailed session for entrepreneurs who want a complete overhaul of their branding photography including services, products, behind the scenes and lifestyle images.

60 MINUTE SESSION

90 MINUTE SESSION

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create a consistent and cohesive brand

YEARLY BRANDING PACKAGES

MONTHLY

Looking for a handful of fresh and updated images once a month for your social media, blogs and email marketing, this is the branding package for you! 

Ideal for creating 3 months of content in one hour or if you need a lot of images, less often. Update your images four times per year!

You’re in need of updated images, but not too many throughout the year - just enough to keep your brand feeling fresh and cohesive!

QUARTERLY

BI-MONTHLY

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what’s included?

Quarterly sessions

One 60 minute branding session, once every three months

One year commitment

60+ high-res, edited images from each session

Brand Identity questionnaire (see below)

Planning consult at the time of booking (see below)

On-going assistance for your future sessions

Online gallery of images from each session

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$550 + GST per session*

*each session is billed separately

what’s included?

BI-MONTHLY

One 30 minute branding session, every other month

One year commitment

30+ high-res, edited images from each session

Brand Identity questionnaire (see below)

Planning consult at the time of booking (see below)

On-going assistance for your future sessions

Online gallery of images from each session

bOOK THIS SESSION

$350 + GST per session*

*each session is billed separately

what’s included?

mONthly sessions

(6 month contract)

One 30 minute branding session, once a month

6 month or one year commitment

30+ high-res, edited images from each session

Brand Identity questionnaire (see below)

Planning consult at the time of booking (see below)

On-going assistance for your future sessions

Online gallery of images from each session

bOOK THIS SESSION

$350 + GST per session*

*each session is billed separately

what’s included?

STARTER SESSION

30 minutes

2-4 outfits

Brand Identity Questionnaire (see below)

Planning Consult (see below)

30+ high-res and web-sized, edited images

Online gallery of images

bOOK THIS SESSION

$400 + GST

what’s included?

STANDARD SESSION

60 minutes

3-6 outfits

Brand Identity Questionnaire (see below)

Planning Consult (see below)

60+ high-res and web-sized, edited images

Online gallery of images

bOOK THIS SESSION

$650 + GST

what’s included?

STRATEGY SESSION

90 minutes

4-8 outfits

Brand Identity Questionnaire (see below)

Planning Consult (see below)

80+ high-res and web-sized, edited images

Online gallery of images

bOOK THIS SESSION

$950 + GST

STEP ONE – THE QUESTIONNAIRE

READY TO BOOK? HERE ARE THE NEXT STEPS!

After you inquire, I will send you my Brand Identity questionnaire to learn more about you, your business and your brand. This will help me learn more about your overall business and brand including your ideal client, your why and your brand values. This information is key as a branding expert and photographer so I can help you create images that are purposeful, align with your brand and reflect the heart of your business! BONUS: Past clients have found the questionnaire helpful to look back on as they work to create a stronger and cohesive brand across all pieces of their marketing, copy, and website.

STEP TWO – the branding strategy CONSULT

Once I receive your questionnaire back, we will connect over coffee virtually via Zoom for your branding strategy consult. This is where the real magic happens! We will discuss your questionnaire, location, outfits, props, hair/makeup options. Most importantly, we will create the shot list for your branding session which you will use to gather and plan your outfits and props. I will use your questionnaire to prompt you, ask you more questions and get you to dive even deeper into your brand and business so we create photos with intention and ensure you get the most out of your session. Pretty photos are great, but purposeful ones are better!

STEP THREE – CONTRACT + INVOICE

Throughout our conversation we will have most likely already chatted about a potential date but if not, we will pick a date for your branding session. To book your date in my calendar, I require a signed branding photography contract. If you’re booking a single session, I require a 50% retainer with the balance due one day prior to your branding session date. If you’re booking a yearly package, I require your first session payment paid in full.

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“You have helped me bring such life to my brand, brought my visions to life and truly showcased Moonstone Mane in the way I dreamt it to be.”

- Ashley, Shop Moonstone

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elevate your brand photography

CREATE A COHESIVE INSTAGRAM FEED WITH EASE

AFTER

BEFORE

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elevate your brand photography

create a cohesive instagram feed with ease

AFTER

BEFORE

“I can say that branding photography has been the best investment I have made in the blog so far, and it’s truly paid off in branding contracts and so much more.” 

- Leigh, The Globe Diary

"Tracey is attentive to detail and is very easy going. After working with Tracey on our first branding photography session, we booked a second branding photography session right away."

 - Hong, Botaniful

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AFTER

elevate your brand photography

create a cohesive instagram feed with ease

BEFORE

Frequently Asked Questions

More is always better. I suggest bringing more than you think is necessary, just in case. I always suggest bringing a different outfit for each photo list idea that we create during your planning consult. 

For example:
Photo set 1 – me at laptop (1 outfit)
Photo set 2 – me taking photos of clients (1 outfit)
Photo set 3 – lifestyle headshot (1 outfit)

Under each single session listed above you can also see how many outfits I recommend.

1-2 months ahead of when you’re hoping to use your images. I’m typically booked 1.5-2 months in advance throughout the entire year. After your branding session, it takes me 2 weeks to deliver your high-res and web-sized, edited images via your online gallery. For example, if today was October 1st, I would be booking for approximately November 15th. If your session was on November 15th, I would deliver your images around November 30th. If you’re a blogger or doing seasonal work, you should be planning one season ahead. For example, in October you should be working on planning your Christmas branding session.

Depending on the season, outdoors is a great option depending on the content for your branding session. If you’re needing an indoor space, I recommend one that’s bright, full of natural light (window light) and that has neutral walls so they don’t reflect a colour cast onto your skin. 

If you don’t have access to a space, I will help you during our branding session planning consult to find the perfect location. We can rent an AirBNB, rent a local photography studio, rent a showhome, rent a yoga studio or you can always use a family member or friend’s home. Public spaces like coffee shops are often great options as long as the owner’s are happy to have us photograph there!

If you’re late, I will not compensate or provide extra time for your session as I book my photography sessions back to back with one hour of travel and prep time in between each and it’s not fair to my next client.

If you need more time, there have been situations where I am able to stay and continue your session however typically I suggest we book another session. This is a great example of why I always suggest putting your photo list in order of most importance which we will talk about during your planning consult.

You will receive your images approximately 2 weeks after your branding session. Your images are delivered in an online photo gallery. From the gallery you can download your images directly to your computer, phone, Dropbox or Google Drive in both high resolution and web-sized (2048px on the long edge).

More is always better when it comes to props. If you’re unsure, bring it. It’s always best to have more options than not enough. When we chat virtually for your branding planning consult, we’ll create a photo list that you will use to plan your props for your session.

My best advice: over plan. Plan out every single shot you’re hoping to get, the outfit that coordinates with it and the required props. This will keep us moving quickly on the day of, getting as many photos as possible, ensuring we don’t miss a photo and will help you to remember the props and outfits you want to bring. I also suggest bringing someone to help keep you organized so you can focus on being the model or helping me with the overall vision.

I suggest as soon as you’re able to financially. Branding photography is an investment in your business so if the end goal is to have a full time business, I would start branding photos from day one. If you’re a little unsure about your business and it’s direction, I would be realistic on the amount of time and money you can invest right now. Will having professional photos right now help your business grow? What do you want / need photos of at this point? What direction do you want your business to go?

I’m more than happy to chat and help you decide if branding photography is the right fit for you right now as well.

Yes, all of your images that I deliver in your gallery are edited similarly to the images that you see in my branding and interior photography portfolios and Instagram. No, I don’t watermark your final images.

I suggest about once every 3 months minimum, depending on the amount of content your business needs. For example, influencers and bloggers usually need different content, more often so the best package for them might be monthly. I created my yearly branding packages with different industries in mind. 

4. HOW DO I CHOOSE A LOCATION?

1. HOW FAR IN ADVANCE SHOULD I PLAN?

7. WHAT HAPPENS IF I’M LATE OR I NEED TO GO OVER TIME DURING MY SESSION? 

2. HOW LONG DOES IT TAKE TO RECEIVE THE IMAGES AND HOW ARE THE PHOTOS DELIVERED?

5. WHAT SHOULD I BRING WITH ME?

8. HOW CAN I GET THE MOST OUT OF THE TIME I HAVE BOOKED?

3.  ARE ALL OF THE IMAGES EDITED? IS THERE A WATERMARK?

6. HOW MANY OUTFITS SHOULD I BRING?

10. WHEN SHOULD I START DOING BRANDING PHOTOS?

9. HOW OFTEN SHOULD I DO BRANDING PHOTOS TO KEEP MY CONTENT FRESH?

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