Today, I’m sharing a recent branding session from one of my favourite new St. Albert businesses, Simone + Ivy! Simone + Ivy is known for their stunning home decor and now a multitude of design services and custom furniture. Their motto is: “There are enough complications in the world. Creating a space you love shouldn’t be one of them.”
About Simone + Ivy
Heather and Leanne, the owners of Simone and Ivy, and their incredible team can (almost) do it all! No, seriously.
The list of services that they offer is quite inspiring to say the least:
- Home Decor + Furnishings
- Custom Furniture
- Blinds, Custom Drapery & Upholstery
- Fresh Floral Studio
- Monthly Floral Subscriptions
- Interior Design Consultations
- Styling Services
Leanne had the vision of opening a store to offer just window coverings. Since then, it has grown immensely into something that is the epitome of “beautiful living”. Simone + Ivy has surpassed what she ever thought was possible for the space and the business. As a result, she now has Heather by her side, a beautiful storefront in St. Albert, and a team to help execute it all. Beautiful homes, here they come!
Planning their shot list
They decided to first dip their toe into the world of branding and it wasn’t long after they decided to invest in my yearly branding package with quarterly sessions. Being their second branding session, Leanne and Heather took all they learned from their first session and absolutely crushed it.
For their second shoot, they hyper focused their photo list around their social media content, doing so with a spreadsheet in hand. Their spreadsheet laid out:
- Their photo idea
- Which member of their team would be a model, if required
- The props needed for the photo
- Outfit details
Having this spreadsheet is what really changed the game for Simone + Ivy and inspired me to create something similar for the rest of my clients!
Creating a shot list and being organized for your branding session is the secret to success. It’s also how Simone + Ivy always receive almost DOUBLE the number of images that I guarantee in a one hour session. It pays to be organized!
Simone + Ivy’s shot list for her branding session included:
- Their floral services
- Home decor examples + styling services
- An sample interior design consultation
- Fun pieces of their printed branding
- “Clients” enjoying their new space
- Packing orders + celebrating
- A few photos of Leanne and Heather
Leanne and Heather, to say that I’m grateful for you both would be an understatement. I love the energy that you and your team brings to every single branding session! You both inspire me in all you have created and I couldn’t not imagine life without our time together. Here’s to big dreams!
Keep scrolling to see our session together. These women made my job way too easy!