Recently, I had the absolute joy of doing a summer branding session with Londonderry Mall, a North Edmonton shopping centre. We have actually been working together for the past few seasons! For each new season, we team up with three local influencers to create editorial content for Londonderry’s website and social media. These have been some of my absolute favourite branding sessions, but I’m almost positive that this one takes the cake!

Londonderry Mall has chosen to keep their sessions more editorial, instead of lifestyle and for business. Because of that, we always decide that we do not need to create a shot list. Instead, we decided it’s better to plan the session with a mood board! Using Pinterest, we gather ideas, aesthetics, and an overall mood for the shoot. This is always based on whichever location their PR team has decided on. For this session we made use of a beautiful indoor pool!

When there is no direct purpose for each image that we take, like in a typical branding session, this is the best method of planning. It gives us creative direction, yet allows all of us to collaborate and go with the flow. We can stay focused on the mood and aesthetic while finding unique poses, composition, and lighting. While I do love a detailed shot list, this type of session can be so much fun!

I had such a fun time working with everyone involved and pulling off this chic summer party aesthetic! Getting to be 110% creative with other creatives is truly an experience that tops my list as a branding photographer. Okay okay, enough about the logistics. Keep on scrolling to see the rest of some of my favourite photos I’ve ever taken!