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travel obsessed / california lovin’ / plant lady

NICE TO MEET YOU, I’M TRACEY JAZMIN!

I’m a certified NLP (neurolinguistic programming) mindset + business coach and brand photographer for creative women entrepreneurs who are on a mission, have big hearts and an undying love for their business. If my life purpose isn’t supporting women in succeeding in their entrepreneurial dreams and helping them build their inner confidence as business owners, I genuinely don’t know what is!

Before calling Edmonton home, I grew up in a small town in Ontario. On one of my many visits out West, I met my boyfriend and the rest you could say is history. I’m now a proud dog mom to our pup, Zeus, and have achieved plant lady status with my 27 houseplants (and counting!).

To this day, I still vividly remember working my last soul sucking 9-5 job in the finance industry when I was fired on the spot and told to go be a photographer. Funny enough, I didn’t believe it was possible. 

I didn’t have enough confidence to launch my business even though I was eating, sleeping, breathing photography every second I wasn’t working my 9-5. I was playing small for fear of failing, my limiting beliefs held me back and kept me feeling stuck, and imposter syndrome crept in every time I saw another photographer’s work.

That experience and pivotal moment in my life has left me with an innate talent and passion for helping other entrepreneurs navigate and grow their business in a way that fits their life, not the other way around. Because I was able to realize my potential, now I’m empowered to help others achieve theirs!