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A 4-month intimate group program for self-motivated entrepreneurs who want (consistent) $8K+ months and a (sustainable) six-figure business to be their new normal
You want proof that this business can sustain you, your family, and your lifestyle
A reality where you can predict your income months ahead, instead of holding your breath wondering if that $7 coffee or getting a babysitter is in the budget.
Or being able to spend a random Tuesday afternoon with your family without the soundtrack of guilt playing in your head the entire time.
Attracting the best clients who love to pay you well, trust you and value your work then send you DMs telling you how much you've impacted their life.
The confidence and clarity that you know exactly what your next move in business is and what it needs to grow, without second-guessing yourself
You've downloaded the free guides, saved the Instagram posts, listened to the podcasts and invested in the courses (that are probably collecting dust in your inbox).
You're proud of figuring things out on your own, but now you're seeing that it's costing you money you could be making, confidence, energy, and time you can't get back. By Friday, you're exhausted, frustrated, and wondering…maybe I just can't do this.
"I've increased my revenue by 47% the first year, and 30% every year since working with Tracey. If you've ever felt unsure of yourself or are drowning in self-doubt about what's next or how to get there, The Evolving Entrepreneur is like a compass that gets you back on track."
—JO, JE SALON YYC
You need a personalized plan built for you, your business, and your season of life.
This is the only kind of plan that gets you consistent revenue, confident decision-making, and the predictable $8K+ months that are actually sustainable.
Designed by someone who can see your blindspots, illuminate your gaps and diagnose exactly what you need which is exactly what I do best.
Not a "this worked for me so try it" plan.
Not a 12 step funnel formula.
Not a "post three times a day and DM 50 people" system.
Your revenue stage.
YOUR STRENGTHS.
Your capacity.
Your nervous system.
Introducing
– who want (consistent) $8K+ months and a (sustainable) six-figure business to be their new normal
Your time in The Evolving Entrepreneur starts with a private 60 minute 1:1 call where I audit your business. diagnose your next steps and create a clear, personalized plan to scale to six-figures sustainably, called your Pyramid of Potential.
I'll also build out a neuroscience-based tool to support you in shifting your identity to your next level self and set the tone for the entire program, called your Envisioned Success Statement.
Learn more about the self-paced program modules below:
Module 1
In this module, you will walk away with clarity in your business' vision, goals, impact and values that will guide and direct your actions to be the most effective, efficient and aligned in achieving your goals faster.
Module 2
In this module, you will walk away with an upgraded definition of success for your business and yourself so you can move forward with clarity, intention, and purpose in every action you take.
Module 3
In this module, you'll walk away with in-depth and evidence-based knowledge and tools that illuminate the why and how behind all of your actions, procrastination and inaction in your business.
Module 4
In this module, you will walk away with powerful tools to support you in navigating the moments in business where you question and doubt yourself, what's possible and everything in between.
Module 6
In this module, you will walk away with the understanding and next steps to spend your time in ways that increases your productivity, progress and fulfillment.
Module 5
In this module, you will walk away with the understanding of how your nervous system plays the biggest role in manifesting as well as the practices and tools to expand your capacity to receive more with ease.
Module 7
In this module, you'll walk away knowing how to create more balance between all areas of your business (and life) and learn how to decrease your overwhelm with evidence based tools.
Module 8
In this module, you will walk away with the ability to: set and uphold respectful boundaries in your business, make filling your cup a priority and rest / play without feeling guilty for taking time away from your business.
Module 9
In this module, you will walk away with the confidence and trust needed to take bigger risks, be seen, put yourself out there, and make the moves in your business that align with your goals and without feeling like a fraud.
Module 10
In this module, you will walk away with the ability to act from your most empowered, authentic and confident self so you can make better decisions, work smarter, take calculated risks, and have direction in your next steps.
Module 11
In this module, you will walk away knowing the root cause of your current money mindset and with the tools, practices and next steps to change it so you can financially fuel your lifestyle with the success of your business.
Module 12
In this module, you will walk away knowing the root cause of your current money mindset and with the tools, practices and next steps to change it so you can financially fuel your lifestyle with the success of your business.
Module 13
In this module, you will walk away knowing how to share your message and market your business, services and self with confidence so you can stand tall in your pricing, products and transformation.
Module 14
In this module, you will walk away with the ability to sell to, speak to and attract your ideal clients and customers with more ease and confidence so you can fuel your finances in a way that feels of integrity.
Module 15
In this module, you will walk away with the ability to speak up, take up space, own your value, be seen, shine your light and share your expertise in your industry like the powerful entrepreneur that you are!
Join The Evolving Entrepreneur over 4 months before a cohort starts, and you'll also get a bonus 45 minute Private 1:1 Coaching Session!
YOUR INVESTMENT
I joke that TMI means tell me immediately – but honestly, please pour your heart out in your application. I review every single one and love hearing what's really on your heart and mind. The more you share, the better I can serve you if you decide to work together.
Whether we've already met or not – we'll book a Clarity Call to connect, get to know each other more and ensure that joining The Evolving Entrepreneur is an educated, informed and fully aligned decision for you. It matters to me that this feels exciting and like a full body yes!
If everything aligns and you're invited to join The Evolving Entrepreneur, I'll send you your next steps to secure your spot and book your private 1:1 kickoff call.
"I've tripled my average monthly income!"
"My business is now flourishing. I'm not over scheduling myself. I'm charging more. I've gained so many new clients in the past few months. I have more free time for my family. I'm able to take time for myself without feeling guilty about it. I have so much more confidence in myself and my work. I no longer feel like an imposter in my industry. I would 100% recommend The Evolving Entrepreneur!
—Kalla, Kalla B. Photography
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"I quit my job after only a few weeks in The Evolving Entrepreneur!"
“After just a few weeks in The Evolving Entrepreneur, I left my full-time job to run my business full time! I've attracted new clients, learned how to improve my systems and processes, gained a better understanding of myself as a person, boosted my confidence, strengthened my intuition, improved my client experience and have a better understanding of where to focus my efforts in my business now. I've done education and programs before but nothing has ever had me feel so cared for, and respected and supported the way that Tracey has."
—Jacky, Detoured Creative
"I have a clear vision and plan for what's next and how to make it my reality!"
"Because of The Evolving Entrepreneur, I've left my teaching job and have taken my calligraphy business full-time with a clear direction, a defined niche and brand, and a schedule that fits my lifestyle. I've also launched new products and received wholesale orders! Content creation has become so much easier and quicker because I know what I want and need to share to attract my ideal clients. I feel hopeful and confident."
— Dori, Jars of calligraphy & Hello Pretty Market
" I'm charging more and attracting ideal clients!"
"Before going through The Evolving Entrepreneur, I was working all the time but didn't feel like I was accomplishing very much. I've now crafted a new schedule that allows for balance in my work and personal life, and an incredible business plan. I'm saying no to things that don't align with my goals, outsourcing and asking for help when necessary, and working smarter (not harder). I'm also communicating better with my clients, feeling confident in my work, and recognizing limiting beliefs when they come up."
— ASHLEY, BRAND PHOTOGRAPHER
"I have increased my prices and left my 9-5 to run my business full-time!"
"Thanks to The Evolving Entrepreneur, I have a stronger confidence in myself, understand that my self-worth is not based on what I achieve, have time freedom to refill my cup, more time with my family, and left my 9-5 to run my business full-time. I can shift my mindset now, confidently set boundaries, rest without feeling guilty and have all the tools I need to be successful in my business. I listen to my gut first now, no longer need external validation and take time to think about new ideas instead of being impulsive. I'm leaving The EE knowing I can handle any challenges that may be thrown my way."
–Vanessa, WEb DESIGNER + BRAND PHOTOGRAPHER
"I feel a million times more confident in myself and my business and am on track to reach my sales goal!"
"I have so much more clarity around why I was the way I was; the mindset parts of the program really changed my life. Having a plan for my business going forward is exactly what I needed and I feel a million times more confident in myself and my business. I have way less anxiety because I have a plan for my social media and my business going forward. I can now leave work stuff for work hours and don't let my business consume my mind like I used to. Thanks to The Evolving Entrepreneur, I am clear on my ideal client and on track to reach my yearly sales goal!
—lindsay, web and brand designer
" I now have complete clarity of where my businesses need to go and inner financial empowerment."
"For the first time ever, I feel like the steps I'm taking aren't out of desperation. This program reshaped my brain! The Evolving Entrepreneur slows you down an allowed for the uncomfortable grey zones to turn into a welcome friend for me. When I joined the program, I struggled with a constant need to achieve, and find work where it doesn't need to be. I know have complete clarity of where my businesses need to go, inner financial empowerment, seeing rest as an act of service to not only myself but my family and clients as ell and the trust that the answers are already within me.”
—SANDRA, SANDRA BETTINA WEDDING DESIGNER & PLANNER
"I now have a clear vision of where I want to go and who I want to be while living in alignment."
"I worked through limiting beliefs, learned how to set boundaries and truly understand the important of rest is now. I'm an upgraded version of myself! When I joined The Evolving Entrepreneur, I wasn't 100% confident in my decisions and was living in a limited mindset. Investing in myself is the best return on investment I've made. I now have a clear vision of where I want to go and who I want to be while living in alignment and listening to my intuition.
—KORTNI, TOUCH OF SERENITY SPA
"I finally stepped into the entrepreneur I was envisioning and thought I couldn't be!"
"The mindset work surprised me! I didn't think I needed help in that area but I know now that I did. I would definitely recommend The Evolving Entrepreneur to others because it provided so much clarity in my business and vision and also gave me the tools to climb each stepping stone to achieve the goals. I will always reference back to The EE as one of the things that propelled me forward in my business! You helped me see that I'm already an educator!"
—STEPHANIE, THE MAKEUP PARLOUR
"I was surprised by how easy things started to feel and become in my business when I started listening to my gut."
"I was able to map out what I want my coaching business to look like for the next year and I have a clear idea of the steps I need to take to make everything happen. This program really helped me see the places where I wasn't going deep enough because of fear or shame. I have learned to move through things instead of try to avoid them and I have learned new tools that help me when things start to feel like a lot. I have shifted my entire business since investing in The Evolving Entrepreneur.”
—DANI, BUSINESS & SYSTEMS COACH
"I have the tools to avoid burnout as a result of The Evolving Entrepreneur"
"My biggest takeaway is my mindset shift. I feel more clarity, positivity and strength! I have the tools to avoid burnout, am more gracious to myself, take frequent breaks, and don't force myself to slave away at my business 24-7. I am living more of the life I desire and moving towards a very healthy work + life balance. I have a new version of success that is about the life I want to live - full of people I love, travel and every day joys. I am now able to work through the challenges and difficult days with confidence, knowing where I am going and who I am becoming to get there
— SHERAH, MISIYO CANDLE Co.
"I got clarity on the changes I needed to make in my business to move forward and become more successful."
"I joined The Evolving Entrepreneur feeling like I had hit a wall in my business, was burnt out, overwhelmed and unmotivated. My personal and business mindset has significantly changed since The Evolving Entrepreneur. I now believe I can do anything, have a clear vision for my business and feel excited, inspired and happy. I now have clarity and a detailed plan to be more successful in my business. My biggest takeaway is learning how to be self-accountable to myself and my goals. I learned so much from my limiting beliefs, to money mindset to being consistent and how to operate my business.
–ERIN, WEDDING PHOTORAPHER
"You did more for me in 4 months than therapists have in years!"
"My mindset that I've struggled with for years was finally shifted! My concept of rest, money and systems I learned to put into place to transition into an actual boss were SO helpful. Tracey's ability to see exactly what is blocking you and her ability to lay out a structured system to help with it, or perceive if there is a mindset block that is causing the issue is truly magical. To have her as a second set of eyes on life and business was so unbelievably helpful and I am forever grateful. She truly is an expert and her knowledge is profound!"
–Nicole, ACUPUNCTURIST
"I feel more confident in myself and it has translated into many great things in business and life."
"I feel more confident and safe showing my face and personality on social media and in person with clients, and to put content and programs into the world. My mindset about my entire existence has shifted and I feel safe in my own body, which has meant I'm not in stress mode 24/7. Since this, my chronic pain syndrome has also receded because I'm not in constant fight or flight mode anymore! My greatest takeaway is that I can create safety within my own body and I am in control of that!
–LINDSY, REGIsTERED HOLISTIC NUTRITIONIST
"I've been able to build the confidence and trust in myself that I needed to leave my 9-5 behind and pursue my dreams of being a full-time entrepreneur! I'm so much more confident in myself and my decisions. I'm able to 'bounce back' and work through issues and setbacks more easily and quickly than before using the tools and techniques I've learned. But above all, I'm finally creating and living out the life I used to dream about.
"I'm finally creating and living the life I used to dream about"
— Tania, Photographer, marketer, and coach at Tania B Creative
TRUSTED BY WOMEN ACROSS 50+ INDUSTRIES
& COUNTING.
The women who succeed inside The Evolving Entrepreneur are often Moms and women who have limited time, stacked plates and many responsibilities on top of being an entrepreneur. There is nothing they've achieved, that you can't too!
Who I've had the honour of coaching
Flip the page
and more!
copywriters
marketing specialists
business coaches
interior designers & stagers
wedding photographers
brand photographers
educators
skin care experts
hair salon owners & stylists
website designers
family photographers
handmade product designers & makers
makeup artists
fashion designers
brand designers
authors
dentists & hygienists
permanent makeup artists
lash artists
course creators
breathwork facilitators
alternative healing practitioners
photo editors
podcasters
digital content creators
psychic mediums
social media managers
accountants
nutritionists & health coaches
food photographers
acupuncturists
Book store owners
Mortgage brokers
Artists
wedding planners
interior plant-scapers
retail owners
injectors
cake designers
calligraphers
jewellery designers
wedding professionals
doulas
lightworkers
brand videographers
office managers & virtual assistants
After thirteen years in business, I've grown three separate businesses as a wedding photographer, brand photographer and now business coach to six and multi-six figures.
Since becoming a business coach, I've helped women make millions in revenue without sacrificing what matters most to them to get there. How? With personalized, high-touch and deep-dive experiences that give them a plan that actually fits their version of success and season of life – basically a needle in a haystack in the coaching world.
My approach is unique and combines neuroscience and behavioural psychology, business strategy and planning and embodiment and energetics to meet my clients where they're at with the exact tools they need to step into consistent revenue months – not some cookie cutter formula I used.
I fully believe as women that we deserve more, better and that there is always a way for us to have it all – our personal version of success – we just need someone to turn the mirror around.
I believe in building businesses that not only provide financially, but are wildly fulfilling and give you the greatest luxury in this life which is time.
Stop guessing what to do next to create consistent income because you finally have a plan that's built for you, your business and your season of life.
Book that once-in-a-lifetime trip and actually enjoy it instead of obsessing over missed income while you're packing.
Attract the clients that get results, value your work, and refer the right people without chasing, discounting, or over-delivering.
Take a random Tuesday morning off to watch your kids dance recital, and maybe even the afternoon too to play at the park together.
Step into the version of you who knows how her business works, feels confident in her next move, and finally has the proof that what she's building actually supports the life she wants.
APPLY NOW
YOUR INVESTMENT
"All of the fears, worries, and concerns that are coming up for you are so valid! But at the end of the day, if you want to evolve as a person, learn to trust and build confidence in yourself, and gain the tools and knowledge you need to truly step into the entrepreneur you want to be, then you absolutely need to work with Tracey!" – Tania, Tania Blake Creative
"GO FOR IT. The financial investment, as scary as it was, my gut said FK YES so I went for it and through gaining the confidence to raise my prices, the return on investment has been 1000% worth it. The confidence you gain alone is worth it. Everything else is an added bonus!" – Lindsay, Lindsay Echo Creative
"The EE not only changed my business, it changed my life. I 1000% recommend it to anyone who is feeling stuck, overwhelmed or burnt out in their business no matter what stage they are at. This was the most game-changing investment I made for myself and my business. " – Vanessa, Vanessa West & Co.
"I wasn't sure it would be worth the financial investment but after graduating, I 1000% recommend this amazing program! The EE will prepare you with the foundational beliefs, tools and community to really leap forward in your business. I am so glad I took the leap and joined!" – Sherah, Misiyo Candle
"The money aspect can be scary, but look at it as an investment in yourself. You can buy things, but they won't bring you clarity in your business and the tools to work through your limiting beliefs like coaching did for me. The time and money spent on coaching has made me richer in life and more hopeful than I have in a long time." – Gwen, Painting Day Dreams
"You deserve to make this investment for yourself. You will get this investment back tenfold. The growth and change that happens in just 4 months is more than you'll be able to accomplish on your own. " – Dani, R&R Virtual Reset
The Evolving Entrepreneur is four month intimate group program for self-motivated entrepreneurs who want consistent $8K+ months and a sustainable six-figure business without sacrificing themselves or their lives to get there.
In each cohort, there are 10 women to keep the experience intimate and ensure that everyone receives a high level of support in both the group and 1:1 settings.
On average, my clients start seeing results within the first 3 weeks of working together, especially in regards to their confidence, how they show up, and the clarity they gain for where they want to take their business going forward.
Inside this program, you'll gain and learn invaluable tools that you will use in your business and life for years to come. Your specific results will depend on your unique goals and commitment to the program.
Typical results include increasing prices which result in increasing revenue/income, attracting more ideal clients, going full-time in business, having clear systems and processes, prioritizing your health and well-being, showing up online with more ease, etc.
The Evolving Entrepreneur was designed with ambitious women like you in mind, knowing that time is one of your most valuable resources. While the program does require a time commitment to get the full benefit, it's designed to integrate into your life in a sustainable way.
All education is self-paced, all calls are recorded and you have 1:1 text support in between calls.
No worries, life happens! I ask that you do your best to let me know ahead of time because you will never be a number in this program or community. Your presence will always be valued and missed.
All 16 group coaching calls are recorded so you can watch them back at your leisure.
The group coaching calls are on Wednesdays from 9:30-11am MT.
Success is a wonderful starting point, and The Evolving Entrepreneur is crafted for women who are driven to keep evolving and expanding beyond what they've already achieved.
Many of my clients come in with a solid foundation, making $50-80K but want to step into higher earning months, sustainably.
I'm knee deep in my client's businesses with them and act like a partner in their business.
My approach isn't to tell you what, when and how to get there. My process is collaborative and allows me to guide and direct you. This allows you to gain the awareness, conclusions and aligned actions that you need together. This allows you to have autonomy, agency and know the power you hold.
My style includes incorporating coaching, teaching, and mentoring all in one to meet you where you're at and fill the gaps that you have in reaching your goals. You'll receive advice, new skills and mindset support as needed.
Inside The Evolving Entrepreneur you receive a custom plan built for your, your business and your season of life specifically in an intimate group setting with just 10 women.
This is literally unheard of in the coaching industry to be in a group setting, get personalized hands-on support and 1:1 text support throughout the program. Most coaches make you upgrade to VIP for thousands more.
It's natural to feel hesitant about sharing personal goals and struggles, but The Evolving Entrepreneur fosters a safe and supportive environment where vulnerability is respected and valued.
If sharing openly feels like a significant barrier, consider that you'll be in a group of women who also value authenticity and growth. However, if you prefer to stay entirely private about your journey, this program may not be the right fit at this time.
As a parent, it's common to prioritize everyone else's needs before your own but investing in yourself and your growth will benefit your family, too.
In The Evolving Entrepreneur, you'll gain a personalized plan, mindset tools, confidence and strategies that can create greater financial stability and opportunities, benefiting your family's future.
If you're open to the idea that your personal and professional growth will have positive ripple effects, this could be one of the most meaningful investments you make. Clients often share they become better Moms because of The Evolving Entrepreneur program.
Join the waitlist or follow me on Instagram to stay up to date.
You can join The Evolving Entrepreneur throughout the year and join the March or September cohort. If you join 4+ months early, you'll also receive a bonus 45 minute 1:1 coaching call.
Still have a few questions?
If you scrolled all this way can I just say: you're a soul after my own heart. I always have a ton of questions when I'm investing in myself and my business, too.
I'd be more than happy to hear from you and answer any concerns you have about this program and whether it's the best fit for you right now. Hop over to Instagram and send me a DM or schedule a Clarity Call.
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CHAT WITH TRACEY
LOOK INTO THE F-YES MASTERMIND →
BOOK A BUSINESS & MINDSET AUDIT →
Book a Business + Mindset Audit – During this 45 minute session I'll audit your business and share with you the blindspots that I see holding you back, and exactly what I'd do next.
Love the idea of The Evolving Entrepreneur but looking for a higher level experience with woman scaling to multi-six figures and beyond?
This is a 16-week, high-touch group coaching program. Space is limited to just 10 creative women entrepreneurs to ensure you receive individual time and attention as we map out your goals, move past limiting beliefs that are keeping you stuck, and develop your unique business plan. We're an intimate group, and a 'bonus' of this program is that you'll form genuine friendships with other like-minded women.
You'll leave the program knowing which steps to take to achieve your goals, the ability to map out your next steps with confidence, what sneaky ways your mind could take you off track and how to navigate and overcome the challenges along your journey.
is a three-part proven process
BUSINESS STRATEGY + MINDSET ALL IN ONE
Together, we'll gain clarity on the vision and direction you want to take your business and map out the strategic plan to make it happen.
Your next steps will be organized inside your Pyramid of Potential (POP) where you can track your progress, growth and ideas all in one digital home.
Using my certifications, training and education in neuroscience and behavioural psychology, I will illuminate and help you uncover the self-talk, patterns and limiting beliefs getting in your way to achieving your goals.
You'll increase your self-awareness, emotional intelligence and be given evidence-based tools to navigate challenges so you can take action when your mind tries to sabotage you.
Everything in this life is energy, including you which is a power so many of us have yet to experience and understand.
You will learn to heal your body, mind and spirit that supports you in building the business and freedom you desire. You will learn how to embody and be the woman who thinks, acts and achieves what you have on your heart.
Together, we'll gain clarity on the vision and direction you want to take your business and map out the strategic plan to make it happen.
Your next steps will be organized inside your Pyramid of Potential (POP) where you can track your progress, growth and ideas all in one digital home.
NEXT
Using my certifications, training and education in neuroscience and behavioural psychology, I will illuminate and help you uncover the self-talk, patterns and limiting beliefs getting in your way to achieving your goals.
You'll increase your self-awareness, emotional intelligence and be given evidence-based tools to navigate challenges so you can take action when your mind tries to sabotage you.
NEXT
Everything in this life is energy, including you which is a power so many of us have yet to experience and understand.
You will learn to heal your body, mind and spirit that supports you in building the business and freedom you desire. You will learn how to embody and be the woman who thinks, acts and achieves what you have on your heart.
BACK TO BEGINNING
© 2013 Tracey Jazmin
BRand & Web Design by Studio Crescent
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Photography by Detoured Creative
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