The Evolving Entrepreneur

3 SPOTS LEFT!

APPLY HERE

Doors are closing on March 6th, 2026 to my intimate group program where consistent clients, predictable revenue and a sustainable six figure business become your new normal.

APPLY NOW

A 4-month intimate group program for self-motivated entrepreneurs who want (consistent) $8K+ months and a (sustainable) six-figure business to be their new normal

You want proof that this business can sustain you, your family, and your lifestyle

A reality where you can predict your income months ahead, instead of holding your breath wondering if that $7 coffee or getting a babysitter is in the budget.

Or being able to spend a random Tuesday afternoon with your family without the soundtrack of guilt playing in your head the entire time.

Attracting the best clients who love to pay you well, trust you and value your work then send you DMs telling you how much you've impacted their life.

The confidence and clarity that you know exactly what your next move in business is and what it needs to grow, without second-guessing yourself 

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IT ALL COMES DOWN TO ONE THING.. 

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But when you think about taking that first step, you freeze.

You don't know what to do next,
what to focus on, or how to actually
get consistent revenue and clients.

You've downloaded the free guides, saved the Instagram posts, listened to the podcasts and invested in the courses (that are probably collecting dust in your inbox).

But none of it has actually gotten you consistent $8K+ months.

You're proud of figuring things out on your own, but now you're seeing that it's costing you money you could be making, confidence, energy, and time you can't get back. By Friday, you're exhausted, frustrated, and wondering…maybe I just can't do this.

And yet—there’s that stubborn part of you that knows you can.

You need a personalized plan built for you, your business, and your season of life.

This is the only kind of plan that gets you consistent revenue, confident decision-making, and the predictable $8K+ months that are actually sustainable.

And I can almost guarantee that no one has ever actually built that with you.

Designed by someone who can see your blindspots, illuminate your gaps and diagnose exactly what you need which is exactly what I do best.

Not a "this worked for me so try it" plan.
Not a 12 step funnel formula.
Not a "post three times a day and DM 50 people" system.

Your revenue stage.
YOUR STRENGTHS.
Your capacity.
Your nervous system. 

You need the right next steps for:

Introducing

A 4-month intimate group program for self-motivated entrepreneurs

– who want (consistent) $8K+ months and a (sustainable) six-figure business to be their new normal

WHAT YOU'LL GET WHEN YOU JOIN:

BUSINESS AND MINDSET COACHING ALL IN ONE

Private 1:1 Coaching Kickoff Call

Your time in The Evolving Entrepreneur starts with a private 60 minute 1:1 call where I audit your business. diagnose your next steps and create a clear, personalized plan to scale to six-figures sustainably, called your Pyramid of Potential. 

I'll also build out a neuroscience-based tool to support you in shifting your identity to your next level self and set the tone for the entire program, called your Envisioned Success Statement.

Weekly 90 Min Group Q&A Coaching Calls

Every week on Wednesdays from 9:30-11am MT,  the entire sisterhood will connect on Zoom for deep-dive Q&A coaching calls. You'll get focused, hot set coaching for you to ask strategic questions and navigate your mindset challenges.

You'll benefit from seeing like-minded women ask questions, build their business and expand their identity.

1:1 Text Support

Three days a week (M, W + F) you'll have the opportunity to text me and receive 1:1 coaching and strategic support. Think of it like your space to soundboard, brainstorm and talk through what's coming up for you so you can take action and navigate challenges in real-time. I'm not a psychic, but I strongly predict we'll also be having many conversations that celebrate big wins for you too!



Group Speakers

Throughout the program, I'll be bringing in guest speakers to teach on topics like finances, human design, branding, marketing and lifestyle management to expand you, your skills and the way you build your business.

Group Chat

Outside of calls, this is your space to connect with your sisterhood inside the program to build genuine relationships, brainstorm and get feedback from each other, and celebrate your wins alongside women who are scaling to six-figures.

Self-Paced Modules + Bonus Resources

To support you in building your business, learning new skills and rewiring your mindset, you'll have access to sixteen modules and bonus resources for you to explore at your own pace. You'll have lifetime access and you can explore the modules in detail below!

A Community of Like-Minded Women

You'll join an intimate community of 10 women entrepreneurs that will become just like family. You will laugh, cry and celebrate as you go through your own unique journeys together.

The connections and friendships that are built in this program continue to grow and expand long after it's over. Many past students have collaborated, call themselves "Business Besties" and have even started businesses together! 

A Physical Workbook

You'll receive a physical workbook before the program begins that coordinates with the self-paced modules you'll have access to throughout the program so you can put pen to paper, and have a way to reflect back on your growth.



 MODULES

Learn more about the self-paced program modules below:

Module 1

In this module, you will walk away with clarity in your business' vision, goals, impact and values that will guide and direct your actions to be the most effective, efficient and aligned in achieving your goals faster.

Realign Your Vision

Module 2
Redefine Your Version of Success
Module 15
Lead Yourself Forward

Module 2

Redefine Your Version of Success

Module 3
Understand Your Mind
Module 1
Realign Your Vision

In this module, you will walk away with an upgraded definition of success for your business and yourself so you can move forward with clarity, intention, and purpose in every action you take.

Module 3

In this module, you'll walk away with in-depth and evidence-based knowledge and tools that illuminate the why and how behind all of your actions, procrastination and inaction in your business.

Understand Your Mind

Module 4
Rewrite Your Stories
Module 2
Redefine Your Version of Success

Module 4

In this module, you will walk away with powerful tools to support you in navigating the moments in business where you question and doubt yourself, what's possible and everything in between.

Rewrite Your Stories

Module 5
Receive With
More Ease
Module 3
Understand Your Mind

Module 6

In this module, you will walk away with the understanding and next steps to spend your time in ways that increases your productivity, progress and fulfillment.

Work Smarter, 
Not Harder

Module 7
Rest, Play, Work
Module 5
Receive With
More Ease

Module 5

In this module, you will walk away with the understanding of how your nervous system plays the biggest role in manifesting as well as the practices and tools to expand your capacity to receive more with ease.

Receive With
More Ease

Module 6
Work Smarter,
Not Harder
Module 4
Rewrite Your Stories

Module 7

In this module, you'll walk away knowing how to create more balance between all areas of your business (and life) and learn how to decrease your overwhelm with evidence based tools.

Rest, Play, Work

Module 8
Prioritize Your
Well-Being
Module 6
Work Smarter,
Not Harder

Module 8

In this module, you will walk away with the ability to: set and uphold respectful boundaries in your business, make filling your cup a priority and rest / play without feeling guilty for taking time away from your business.

Prioritize Your
Well-Being

Module 9
Confidence is Currency
Module 7
Rest, Play, Work

Module 9

In this module, you will walk away with the confidence and trust needed to take bigger risks, be seen, put yourself out there, and make the moves in your business that align with your goals and without feeling like a fraud.

Confidence Is Currency

Module 10
Embody Future You
Module 8
Prioritize Your
Well-Being

Module 10

In this module, you will walk away with the ability to act from your most empowered, authentic and confident self so you can make better decisions, work smarter, take calculated risks, and have direction in your next steps.

Embody Future You

Module 11
Master Your Money Part 1
Module 9
Confidence Is Currency

Module 11

In this module, you will walk away knowing the root cause of your current money mindset and with the tools, practices and next steps to change it so you can financially fuel your lifestyle with the success of your business.

Master Your Money Pt. 1

Module 12
Master Your Money Part 2
Module 10
Embody Future You

Module 12

Master Your Money Pt. 2

Module 13
Serve & Sell
Module 11
Master Your Money Pt. 1

In this module, you will walk away knowing the root cause of your current money mindset and with the tools, practices and next steps to change it so you can financially fuel your lifestyle with the success of your business.

Module 13

In this module, you will walk away knowing how to share your message and market your business, services and self with confidence so you can stand tall in your pricing, products and transformation.

Magnetize Your Message

Module 14
The Art of Selling Yourself
Module 12
Master Your Money Part 2

Module 14

In this module, you will walk away with the ability to sell to, speak to and attract your ideal clients and customers with more ease and confidence so you can fuel your finances in a way that feels of integrity.

The Art of Selling Yourself

Module 15
Lead Yourself Forward
Module 13
Magnetize Your Message

Module 15

In this module, you will walk away with the ability to speak up, take up space, own your value, be seen, shine your light and share your expertise in your industry like the powerful entrepreneur that you are!

Lead Yourself Forward

Module 1
Realign Your Vision
Module 14
The Art of Selling Yourself

45 min Private
1:1 Coaching Session

EARLY BIRD BONUS!

Join The Evolving Entrepreneur over 4 months before a cohort starts, and you'll also get a bonus 45 minute Private 1:1 Coaching Session!

I host two cohorts of The Evolving Entrepreneur every year that start in March and September. You can join whichever aligns best for you throughout the year.

YOUR INVESTMENT

Doors close for the next cohort on March 6th
& there are just three spots left!

Private Coaching
Kickoff Call
Weekly HOT SEAT Calls
1:1 TEXT SUPPORT
GROUP CHAT
GROUP SPEAKERS
Self-Paced Modules
Bonus Resources
PHYSICAL WORKBOOK



5 monthly payments of $888

ONE PAYMENT OF $4444

WHAT's THE PROCESS TO JOIN?

Step One

Step Two

Step Three

I joke that TMI means tell me immediately – but honestly, please pour your heart out in your application. I review every single one and love hearing what's really on your heart and mind. The more you share, the better I can serve you if you decide to work together.

SUBMIT YOUR APPLICATION

BOOK A CLARITY CALL

Whether we've already met or not – we'll book a Clarity Call to connect, get to know each other more and ensure that joining The Evolving Entrepreneur is an educated, informed and fully aligned decision for you. It matters to me that this feels exciting and like a full body yes!

SECURE YOUR SPOT In YOUR COHORT

If everything aligns and you're invited to join The Evolving Entrepreneur, I'll send you your next steps to secure your spot and book your private 1:1 kickoff call.

"I've been able to build the confidence and trust in myself that I needed to leave my 9-5 behind and pursue my dreams of being a full-time entrepreneur! I'm so much more confident in myself and my decisions. I'm able to 'bounce back' and work through issues and setbacks more easily and quickly than before using the tools and techniques I've learned. But above all, I'm finally creating and living out the life I used to dream about. 

"I'm finally creating and living the life I used to dream about"

— Tania, Photographer, marketer, and coach at Tania B Creative

TRUSTED BY WOMEN ACROSS 50+ INDUSTRIES
& COUNTING.

The women who succeed inside The Evolving Entrepreneur are often Moms and women who have limited time, stacked plates and many responsibilities on top of being an entrepreneur. There is nothing they've achieved, that you can't too!

Who I've had the honour of coaching

Flip the page

and more!

copywriters
marketing specialists
business coaches
interior designers & stagers
wedding photographers
brand photographers
educators
skin care experts
hair salon owners & stylists
website designers
family photographers

handmade product designers & makers
makeup artists
fashion designers
brand designers
authors
dentists & hygienists
permanent makeup artists
lash artists
course creators
breathwork facilitators
alternative healing practitioners


photo editors
podcasters
digital content creators
psychic mediums
social media managers
accountants
nutritionists & health coaches
food photographers
acupuncturists
Book store owners
Mortgage brokers
Artists

wedding planners
interior plant-scapers
retail owners
injectors
cake designers
calligraphers
jewellery designers
wedding professionals
doulas
lightworkers
brand videographers
office managers & virtual assistants


Will you be next?

BUSINESS AND MINDSET COACH

HI, I'm TRACEY!
YOUR NEW PARTNER IN BUSINESS

After thirteen years in business, I've grown three separate businesses as a wedding photographer, brand photographer and now business coach to six and multi-six figures.

Since becoming a business coach, I've helped women make millions in revenue without sacrificing what matters most to them to get there. How? With personalized, high-touch and deep-dive experiences that give them a plan that actually fits their version of success and season of life – basically a needle in a haystack in the coaching world.

My approach is unique and combines neuroscience and behavioural psychology, business strategy and planning and embodiment and energetics to meet my clients where they're at with the exact tools they need to step into consistent revenue months – not some cookie cutter formula I used.

I fully believe as women that we deserve more, better and that there is always a way for us to have it all – our personal version of success – we just need someone to turn the mirror around.





After burning myself out for years, I believe in life first, business second – and nothing f*cking less.

I believe that there is no one right way to build a business, but the way that works for you.

I believe in building businesses that not only provide financially, but are wildly fulfilling and give you the greatest luxury in this life which is time.

I believe Your intuition is your greatest compass in business

equally, I believe implementing the right strategy can skyrockEt your business

I believe in both/and

I Don't believe in working hard

Equally, i believe in being disciplined vs. waiting for motivation

I believe in trusting what the data says to make smart decisions

Equally, I'll believe in the nudges we get that tell us otherwise

Let me reflect back what I know is possible for you:

This can be the year that changes everything .
The year where you.. 

Stop guessing what to do next to create consistent income because you finally have a plan that's built for you, your business and your season of life.

Book that once-in-a-lifetime trip and actually enjoy it instead of obsessing over missed income while you're packing.

Attract the clients that get results, value your work, and refer the right people without chasing, discounting, or over-delivering.

Take a random Tuesday morning off to watch your kids dance recital, and maybe even the afternoon too to play at the park together.

Step into the version of you who knows how her business works, feels confident in her next move, and finally has the proof that what she's building actually supports the life she wants.


APPLY NOW

I host two cohorts of The Evolving Entrepreneur every year that start in March and September. You can join whichever aligns best for you throughout the year.

YOUR INVESTMENT

Doors close for the next cohort on March 6th
& there are just three spots left!

Private Coaching
Kickoff Call
Weekly HOT SEAT Calls
1:1 TEXT SUPPORT
GROUP CHAT
GROUP SPEAKERS
Self-Paced Modules
Bonus Resources
PHYSICAL WORKBOOK



5 monthly payments of $888

ONE PAYMENT OF $4444

"All of the fears, worries, and concerns that are coming up for you are so valid! But at the end of the day, if you want to evolve as a person, learn to trust and build confidence in yourself, and gain the tools and knowledge you need to truly step into the entrepreneur you want to be, then you absolutely need to work with Tracey!" – Tania, Tania Blake Creative

"GO FOR IT. The financial investment, as scary as it was, my gut said FK YES so I went for it and through gaining the confidence to raise my prices, the return on investment has been 1000% worth it. The confidence you gain alone is worth it. Everything else is an added bonus!" – Lindsay, Lindsay Echo Creative

READ MORE

READ MORE

"The EE not only changed my business, it changed my life. I 1000% recommend it to anyone who is feeling stuck, overwhelmed or burnt out in their business no matter what stage they are at. This was the most game-changing investment I made for myself and my business. " – Vanessa, Vanessa West & Co.

"I wasn't sure it would be worth the financial investment but after graduating, I 1000% recommend this amazing program! The EE will prepare you with the foundational beliefs, tools and community to really leap forward in your business. I am so glad I took the leap and joined!" – Sherah, Misiyo Candle

"The money aspect can be scary, but look at it as an investment in yourself. You can buy things, but they won't bring you clarity in your business and the tools to work through your limiting beliefs like coaching did for me. The time and money spent on coaching has made me richer in life and more hopeful than I have in a long time." – Gwen, Painting Day Dreams

BACK TO BEGINNING

"You deserve to make this investment for yourself. You will get this investment back tenfold. The growth and change that happens in just 4 months is more than you'll be able to accomplish on your own. " – Dani, R&R Virtual Reset

Don't TAKE IT FROM ME

WHAT PAST STUDENTS ARE SAYING ABOUT TAKING THE LEAP

How do i know this program is right for me?

The Evolving Entrepreneur is four month intimate group program for self-motivated entrepreneurs who want consistent $8K+ months and a sustainable six-figure business without sacrificing themselves or their lives to get there.

HOW MANY WOMEN ARE IN EACH COHORT?

In each cohort, there are 10 women to keep the experience intimate and ensure that everyone receives a high level of support in both the group and 1:1 settings.

What results can I expect to see and when?

On average, my clients start seeing results within the first 3 weeks of working together, especially in regards to their confidence, how they show up, and the clarity they gain for where they want to take their business going forward. 

Inside this program, you'll gain and learn invaluable tools that you will use in your business and life for years to come. Your specific results will depend on your unique goals and commitment to the program.

Typical results include increasing prices which result in increasing revenue/income, attracting more ideal clients, going full-time in business, having clear systems and processes, prioritizing your health and well-being, showing up online with more ease, etc.

The Evolving Entrepreneur was designed with ambitious women like you in mind, knowing that time is one of your most valuable resources. While the program does require a time commitment to get the full benefit, it's designed to integrate into your life in a sustainable way.

All education is self-paced, all calls are recorded and you have 1:1 text support in between calls.

What is the time commitment each week?
What if I have to miss a group coaching call?

No worries, life happens! I ask that you do your best to let me know ahead of time because you will never be a number in this program or community. Your presence will always be valued and missed.

All 16 group coaching calls are recorded so you can watch them back at your leisure.

what time are the coaching calls every week?

The group coaching calls are on Wednesdays from 9:30-11am MT.

I’m already successful. Do I really need more coaching?

Success is a wonderful starting point, and The Evolving Entrepreneur is crafted for women who are driven to keep evolving and expanding beyond what they've already achieved.

Many of my clients come in with a solid foundation, making $50-80K but want to step into higher earning months, sustainably.

How would you describe yourself as a coach? how hands on are you?

I'm knee deep in my client's businesses with them and act like a partner in their business. 

My approach isn't to tell you what, when and how to get there. My process is collaborative and allows me to guide and direct you. This allows you to gain the awareness, conclusions and aligned actions that you need together. This allows you to have autonomy, agency and know the power you hold.

My style includes incorporating coaching, teaching, and mentoring all in one to meet you where you're at and fill the gaps that you have in reaching your goals. You'll receive advice, new skills and mindset support as needed.

How is this program different from other programs?

Inside The Evolving Entrepreneur you receive a custom plan built for your, your business and your season of life specifically in an intimate group setting with just 10 women. 

This is literally unheard of in the coaching industry to be in a group setting, get personalized hands-on support and 1:1 text support throughout the program. Most coaches make you upgrade to VIP for thousands more.

I'm worried that sharing with other women might feel intimidating.

It's natural to feel hesitant about sharing personal goals and struggles, but The Evolving Entrepreneur fosters a safe and supportive environment where vulnerability is respected and valued.

If sharing openly feels like a significant barrier, consider that you'll be in a group of women who also value authenticity and growth. However, if you prefer to stay entirely private about your journey, this program may not be the right fit at this time.

I feel guilty investing in myself when my family has other needs. How do I know this is worth it?

As a parent, it's common to prioritize everyone else's needs before your own but investing in yourself and your growth will benefit your family, too.

In The Evolving Entrepreneur, you'll gain a personalized plan, mindset tools, confidence  and strategies that can create greater financial stability and opportunities, benefiting your family's future.

If you're open to the idea that your personal and professional growth will have positive ripple effects, this could be one of the most meaningful investments you make. Clients often share they become better Moms because of The Evolving Entrepreneur program.

I'm not ready to commit right now but want to in the future. What should I do?

Join the waitlist or follow me on Instagram to stay up to date.

You can join The Evolving Entrepreneur throughout the year and join the March or September cohort. If you join 4+ months early, you'll also receive a bonus 45 minute 1:1 coaching call.

Still have a few questions?

If you scrolled all this way can I just say: you're a soul after my own heart. I always have a ton of questions when I'm investing in myself and my business, too.

I'd be more than happy to hear from you and answer any concerns you have about this program and whether it's the best fit for you right now. Hop over to Instagram and send me a DM or schedule a Clarity Call.

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CHAT WITH TRACEY

Looking for higher level support?

WANT TO DIP YOUR TOES IN FIRST?

LOOK INTO THE F-YES MASTERMIND → 

BOOK A BUSINESS & MINDSET AUDIT →

Book a Business + Mindset Audit – During this 45 minute session I'll audit your business and share with you the blindspots that I see holding you back, and exactly what I'd do next.

Love the idea of The Evolving Entrepreneur but looking for a higher level experience with woman scaling to multi-six figures and beyond? 

JOIN THE WAITLIST

& get exclusive perks!

GET A WAITLIST EXCLUSIVE PAYMENT PLAN OF: 10 MONTHLY PAYMENTS OF $444

JOIN THE WAITLIST HERE!

This is a 16-week, high-touch group coaching program. Space is limited to just 10 creative women entrepreneurs to ensure you receive individual time and attention as we map out your goals, move past limiting beliefs that are keeping you stuck, and develop your unique business plan. We're an intimate group, and a 'bonus' of this program is that you'll form genuine friendships with other like-minded women.

You'll leave the program knowing which steps to take to achieve your goals, the ability to map out your next steps with confidence, what sneaky ways your mind could take you off track and how to navigate and overcome the challenges along your journey. 

THE EVOLVING ENTREPRENEUR

is a three-part proven process

BUSINESS STRATEGY + MINDSET ALL IN ONE

HOW WILL THIS PROGRAM HELP YOU CREATE THE BUSINESS & LIFE YOU REALLY WANT?

Business Strategy & Planning

Together, we'll gain clarity on the vision and direction you want to take your business and map out the strategic plan to make it happen.

Your next steps will be organized inside your Pyramid of Potential (POP) where you can track your progress, growth and ideas all in one digital home.

Tier one

Tier Two

Tier three

Neuroscience &
Behavioural Psychology

Using my certifications, training and education in neuroscience and behavioural psychology, I will illuminate and help you uncover the self-talk, patterns and limiting beliefs getting in your way to achieving your goals.

You'll increase your self-awareness, emotional intelligence and be given evidence-based tools to navigate challenges so you can take action when your mind tries to sabotage you.

Energetics & Embodiment

Everything in this life is energy, including you which is a power so many of us have yet to experience and understand.

You will learn to heal your body, mind and spirit that supports you in building the business and freedom you desire. You will learn how to embody and be the woman who thinks, acts and achieves what you have on your heart.

Business Strategy & Planning

Together, we'll gain clarity on the vision and direction you want to take your business and map out the strategic plan to make it happen.

Your next steps will be organized inside your Pyramid of Potential (POP) where you can track your progress, growth and ideas all in one digital home.

NEXT

STRATEGY & PLANNING

NEUROSCIENCE & MINDSET

ENErGETICS

Using my certifications, training and education in neuroscience and behavioural psychology, I will illuminate and help you uncover the self-talk, patterns and limiting beliefs getting in your way to achieving your goals.

You'll increase your self-awareness, emotional intelligence and be given evidence-based tools to navigate challenges so you can take action when your mind tries to sabotage you.

NEXT

STRATEGY & PLANNING

NEUROSCIENCE & MINDSET

ENERGETICS

Neuroscience &
Behavioural Psychology

Energetics
& Embodiment

Everything in this life is energy, including you which is a power so many of us have yet to experience and understand.

You will learn to heal your body, mind and spirit that supports you in building the business and freedom you desire. You will learn how to embody and be the woman who thinks, acts and achieves what you have on your heart.

BACK TO BEGINNING

STRATEGY & PLANNING

NEUROSCIENCE & MINDSET

ENERGETICS

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