Authentically attract aligned clients, step into more financial freedom and silence your self-doubt
I WANT THIS. TELL ME MORE!
FOR ESTABLISHED WOMEN ENTREPRENEURS
–so you can confidently and consistently build a business that works for your life.
AMBITIOUS ENTREPRENEURS
WHO FEEL STUCK
You've built something you're proud of but...
Figuring out how to grow your business, be consistent, gain new clients and what your next move should be can seem overwhelming, I know. Especially when you're second-guessing your decisions, doubting yourself and feeling less than confident.
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02/
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ATTENTION:
Even when you're gaining momentum, things are always hectic. You can't seem to be consistent, catch up or find enough time for everything you want to do. Something has to change, but what?
You're "busy," but you're not earning the income you want to make. So you say yes to every opportunity that comes your way, even if it's not the best fit.
When you show up to market your business, you're flooded with self-doubt. Second-guessing everything you say. Comparing yourself to others. Getting your name out there feels impossible.
Anytime something goes wrong in your business, you doubt yourself and wonder if you're really qualified for this. You often think: Maybe it's just not possible for my business to grow right now.
You want more for your business and your life. More time. More money. More freedom.
But you’re so swamped trying to juggle all the things that YOU WONDER HOW YOU'LL EVER GET THERE, not to mention those fears looming over your shoulder
I totally get it. And trust me when I say I've been there (so many times!).
But here's the truth
YOU CAN MAKE THIS VISION OF YOURS A REALITY, I PROMISE
You'll have the tools to navigate your self-doubt and breakthrough your mindset limitations.
EVEN IF YOU YOU Don't feel like you CAN (yet!).
Your business will flourish (& so will you!)
You'll be attracting more aligned clients, in a way that feels authentic to you.
You'll feel organized and in control of your time, knowing you're doing the right things to move the needle forward.
You'll confidently show up, share, and charge accordingly.
YES! I WANT ALL THESE THINGS
Together, we'll get clear on what's standing in your way and then I'll teach you exactly how to overcome each roadblock with tools, education and knowledge to make it happen. Then, guess what?
Your finances and the opportunities in your business will reflect the consistent, focused actions that you're taking.
Business Strategy & Mindset Coaching All In One
Introducing
The Evolving Entrepreneur is a four month group coaching experience that helps you authentically attract aligned clients, create consistent income and breakthrough your inner limitations–so you can confidently grow a business that aligns with your passion to make an impact and supports the lifestyle you want.
SAY NO MORE, I'M IN!
Imagine waking up with confidence, feeling clear in your next steps, hitting your income goals, and attracting ideal clients—all while balancing life, overcoming doubts, and building a thriving, purpose-driven business?
"I have a clear vision and plan for what's next and how to make it my reality!"
"Because of The Evolving Entrepreneur, I've left my teaching job and have taken my calligraphy business full-time with a clear direction, a defined niche and brand, and a schedule that fits my lifestyle. I've also launched new products and received wholesale orders! Content creation has become so much easier and quicker because I know what I want and need to share to attract my ideal clients. I feel hopeful and confident."
— Dori, Jars of calligraphy & Hello Pretty Market
"I quit my job after only a few weeks in The Evolving Entrepreneur!"
“After just a few weeks in The Evolving Entrepreneur, I left my full-time job to run my business full time! I've attracted new clients, learned how to improve my systems and processes, gained a better understanding of myself as a person, boosted my confidence, strengthened my intuition, improved my client experience and have a better understanding of where to focus my efforts in my business now. I've done education and programs before but nothing has ever had me feel so cared for, and respected and supported the way that Tracey has."
—Jacky, Detoured Creative
"I've tripled my average monthly income!"
"My business is now flourishing. I'm not over scheduling myself. I'm charging more. I've gained so many new clients in the past few months. I have more free time for my family. I'm able to take time for myself without feeling guilty about it. I have so much more confidence in myself and my work. I no longer feel like an imposter in my industry. I would 100% recommend The Evolving Entrepreneur!
—Kalla, Kalla B. Photography
"Thank you for helping me make my crazy dreams feel like they can be a reality!"
"The Evolving Entrepreneur taught me so much about mindset! I learned it is okay to say NO, it is okay to put yourself first and it is okay to ask for help. I would 110% recommend The EE to other female entrepreneurs!! Tracey treats your business like it's her own. She is always there to encourage you, to help you set scary goals, to cheer for you, to celebrate you. Having someone teach me to be self-accountable was just what I need to get the ball rolling on my business!
—Jade, the Skin Educator
"I feel less overwhelmed and my days are more manageable because I learned how to work smarter."
"The mindset tools were invaluable and increased my confidence in my fees. I feel less overwhelmed and my days are more manageable because I learned how to work smarter and more effectively. I have a system and steps defined and feel so ready to keep growing my business. The Evolving Entrepreneur helped me decide that I am worthy right now, regardless of what I know or achieve. When I felt like an imposter, Tracey helped me feel more confident. She said caring things about my skills and helped me feel brave and secure to raise my prices. This investment has helped me immensely in every aspect of my life.
— Lisa, Brand Photographer
"I have no idea how much easier my life and business would become. I now feel like the sky is the limit!"
"I was feeling so stuck and overwhelmed before joining. I have more confidence and I feel like I can overcome any challenge that comes my way. Things are just so much easier and that is a result of the mindset work. The Evolving Entrepreneur has been transformational for me. It helped me believe in myself and know that the little thoughts still sneak in still but instead of believing them, I have the tools to navigate them. The Evolving Entrepreneur exceeded my expectations tenfold!! This program was definitely one of the best investments I've made to date in my business."
— Angie, Ang Hill Fashion
This is a 16-week, high-touch group coaching program. Space is limited to just 10 creative women entrepreneurs to ensure you receive individual time and attention as we map out your goals, move past limiting beliefs that are keeping you stuck, and develop your unique business plan. We're an intimate group, and a 'bonus' of this program is that you'll form genuine friendships with other like-minded women.
You'll leave the program knowing which steps to take to achieve your goals, the ability to map out your next steps with confidence, what sneaky ways your mind could take you off track and how to navigate and overcome the challenges along your journey.
THE EVOLVING ENTREPRENEUR
is a three-part proven process
BUSINESS STRATEGY + MINDSET ALL IN ONE
HOW WILL THIS PROGRAM HELP YOU CREATE THE BUSINESS & LIFE YOU REALLY WANT?
Business Strategy & Planning
Together, we'll gain clarity on the vision and direction you want to take your business and map out the strategic plan to make it happen.
Your next steps will be organized inside your Pyramid of Potential (POP) where you can track your progress, growth and ideas all in one digital home.
Tier one
Tier Two
Tier three
Neuroscience &
Behavioural Psychology
Using my certifications, training and education in neuroscience and behavioural psychology, I will illuminate and help you uncover the self-talk, patterns and limiting beliefs getting in your way to achieving your goals.
You'll increase your self-awareness, emotional intelligence and be given evidence-based tools to navigate challenges so you can take action when your mind tries to sabotage you.
Energetics & Embodiment
Everything in this life is energy, including you which is a power so many of us have yet to experience and understand.
You will learn to heal your body, mind and spirit that supports you in building the business and freedom you desire. You will learn how to embody and be the woman who thinks, acts and achieves what you have on your heart.
Business Strategy & Planning
Together, we'll gain clarity on the vision and direction you want to take your business and map out the strategic plan to make it happen.
Your next steps will be organized inside your Pyramid of Potential (POP) where you can track your progress, growth and ideas all in one digital home.
NEXT
STRATEGY & PLANNING
NEUROSCIENCE & MINDSET
ENErGETICS
Using my certifications, training and education in neuroscience and behavioural psychology, I will illuminate and help you uncover the self-talk, patterns and limiting beliefs getting in your way to achieving your goals.
You'll increase your self-awareness, emotional intelligence and be given evidence-based tools to navigate challenges so you can take action when your mind tries to sabotage you.
NEXT
STRATEGY & PLANNING
NEUROSCIENCE & MINDSET
ENERGETICS
Neuroscience &
Behavioural Psychology
Energetics
& Embodiment
Everything in this life is energy, including you which is a power so many of us have yet to experience and understand.
You will learn to heal your body, mind and spirit that supports you in building the business and freedom you desire. You will learn how to embody and be the woman who thinks, acts and achieves what you have on your heart.
BACK TO BEGINNING
STRATEGY & PLANNING
NEUROSCIENCE & MINDSET
ENERGETICS
WHAT YOU'LL GET WHEN YOU JOIN:
BUSINESS AND MINDSET COACHING ALL IN ONE
Your time in the program starts with a 1:1 coaching call, where we'll dive deep into who you are, where you want to take your business, what's holding you back, and how to take the next steps in your business with confidence – aka the vision and the plan.
You'll leave this call with clarity, direction and an understanding of what needs to change to get you there, including a strategic action plan called your Pyramid of Potential and a neuroscience tool to help elevate your mind called your Envisioned Success Statement.
- discuss the weekly module and focus on implementing it in your business
- receive hot-seat coaching from Tracey where you'll have the opportunity to bring up current obstacles that are holding you back and walk away with the knowledge, tools and steps to take to navigate them
- mastermind with the community around topics such as client experience, messaging, marketing, website etc.
- learn from expert guest speakers centered around the weekly topics
Think of it like your space to soundboard, brainstorm and talk through what's coming up for you. I'm not a psychic, but I strongly predict we'll also be having many conversations that celebrate big wins for you too!
The connections and friendships that are built in this program continue to grow and expand long after it's over. Many past students have collaborated, often call themselves "Business Besties" and have even started businesses together! Community over competition vibes only around here.
You'll also receive all of the personal, tech, and resource recommendations from me to run your business and get you where you want to go. From my trusted service provider colleagues to the easiest way to get your course up and running, I've got answers for you!
NOT TO MENTION...
Making decisions with more trust and belief in yourself
The tools to work smarter, not harder
A step-by-step action plan for reaching your goals
Messaging and marketing that attracts your ideal audience and feels authentic
Increasing your prices with confidence
OVER $13,000 IN VALUE
YOUR INVESTMENT
EXCLUSIVE WAITLIST
ONLY Payment plan
Pay In Full $4222
Payment plan option #2
5 payments of $888
Payment plan option #3
The next cohort kicks off March 2026!
join BY OCTOBER 2025 VIA THE WAITLIST & RECEIVE A BONUS 1:1 COACHING CALL
MARCH 2026 ENROLMENT IS OPEN!
10
OFFER ENDS AUGUST 2025
SAVE $222
APPLY NOW
GET ON THE WAITLIST
payments of $444
JOIN BEFORE OCT. 2025 VIA THE WAITLIST & GET A BONUS 1:1 coaching CALL
plus:
"I've been able to build the confidence and trust in myself that I needed to leave my 9-5 behind and pursue my dreams of being a full-time entrepreneur! I'm so much more confident in myself and my decisions. I'm able to 'bounce back' and work through issues and setbacks more easily and quickly than before using the tools and techniques I've learned. But above all, I'm finally creating and living out the life I used to dream about.
"I'm finally creating and living the life I used to dream about"
— Tania, Photographer, marketer, and coach at Tania B Creative
MODULES
Learn how you will be guided through the program over four intentional months via the 15 modules below. Read more about each module by flipping through them!
Module 1
In this module, you will walk away with clarity in your business' vision, goals, impact and values that will guide and direct your actions to be the most effective, efficient and aligned in achieving your goals faster.
Realign Your Vision
Module 2
Redefine Your Version of Success
In this module, you will walk away with an upgraded definition of success for your business and yourself so you can move forward with clarity, intention, and purpose in every action you take.
Module 3
In this module, you'll walk away with in-depth and evidence-based knowledge and tools that illuminate the why and how behind all of your actions, procrastination and inaction in your business.
Understand Your Mind
Module 4
In this module, you will walk away with powerful tools to support you in navigating the moments in business where you question and doubt yourself, what's possible and everything in between.
Rewrite Your Stories
More Ease
Module 6
In this module, you will walk away with the understanding and next steps to spend your time in ways that increases your productivity, progress and fulfillment.
Work Smarter,
Not Harder
More Ease
Module 5
In this module, you will walk away with the understanding of how your nervous system plays the biggest role in manifesting as well as the practices and tools to expand your capacity to receive more with ease.
Receive With
More Ease
Not Harder
Module 7
In this module, you'll walk away knowing how to create more balance between all areas of your business (and life) and learn how to decrease your overwhelm with evidence based tools.
Rest, Play, Work
Well-Being
Not Harder
Module 8
In this module, you will walk away with the ability to: set and uphold respectful boundaries in your business, make filling your cup a priority and rest / play without feeling guilty for taking time away from your business.
Prioritize Your
Well-Being
Module 9
In this module, you will walk away with the confidence and trust needed to take bigger risks, be seen, put yourself out there, and make the moves in your business that align with your goals and without feeling like a fraud.
Confidence Is Currency
Well-Being
Module 10
In this module, you will walk away with the ability to act from your most empowered, authentic and confident self so you can make better decisions, work smarter, take calculated risks, and have direction in your next steps.
Embody Future You
Module 11
In this module, you will walk away knowing the root cause of your current money mindset and with the tools, practices and next steps to change it so you can financially fuel your lifestyle with the success of your business.
Master Your Money Pt. 1
Module 12
Master Your Money Pt. 2
In this module, you will walk away knowing the root cause of your current money mindset and with the tools, practices and next steps to change it so you can financially fuel your lifestyle with the success of your business.
Module 13
In this module, you will walk away knowing how to share your message and market your business, services and self with confidence so you can stand tall in your pricing, products and transformation.
Magnetize Your Message
Module 14
In this module, you will walk away with the ability to sell to, speak to and attract your ideal clients and customers with more ease and confidence so you can fuel your finances in a way that feels of integrity.
The Art of Selling Yourself
Module 15
In this module, you will walk away with the ability to speak up, take up space, own your value, be seen, shine your light and share your expertise in your industry like the powerful entrepreneur that you are!
Lead Yourself Forward
HOLISTIC BUSINESS AND MINDSET COACH
Oh, Hey! HAVE WE MET ?
Hi, I'm Tracey! You're a fiercely independent, dreamer, visionary and go-getter here to make a difference and do big things in your world. Me? I'm here to help you to help you step into your power and realize how fulfilling your business and life can be.
I know what it's like to feel stuck in inaction
Why am I sharing this with you?
Stuck in a 9-5 that I hated. Stuck believing I could never make any real money doing the creative work I love. None of these things are true. But when they feel true, it's impossible to move forward.
Because after running a business for over a decade and growing it to multi-six figures, I've learned a thing or two about setting yourself up for success so you can grow with confidence and clarity (and without burning yourself out in the process). All of this is more than possible for you. And you are so much closer to reaching your version of success than you may think!
But I can't take the first step and apply for the program for you. Only you can do that.
When you join the Evolving Entrepreneur, I'll be here helping you achieve your goals every step of the way.
So, are you ready to build an action plan that will grow your business and set you up for more time and financial freedom? (The answer is yes!)
APPLY TO THE EVOLVING ENTREPRENEUR
" I feel like I have the tools to avoid burnout as a result of The Evolving Entrepreneur"
"My biggest takeaway is my mindset shift. I feel more clarity, positivity and strength! I have the tools to avoid burnout, am more gracious to myself, take frequent breaks, and don't force myself to slave away at my business 24-7. I am living more of the life I desire and moving towards a very healthy work + life balance. I have a new version of success that is about the life I want to live - full of people I love, travel and every day joys. I am now able to work through the challenges and difficult days with confidence, knowing where I am going and who I am becoming to get there
— SHERAH, MISIYO CANDLE Co.
"I got clarity on the changes I needed to make in my business to move forward and become more successful."
"I joined The Evolving Entrepreneur feeling like I had hit a wall in my business, was burnt out, overwhelmed and unmotivated. My personal and business mindset has significantly changed since The Evolving Entrepreneur. I now believe I can do anything, have a clear vision for my business and feel excited, inspired and happy. I now have clarity and a detailed plan to be more successful in my business. My biggest takeaway is learning how to be self-accountable to myself and my goals. I learned so much from my limiting beliefs, to money mindset to being consistent and how to operate my business.
–ERIN, WEDDING PHOTORAPHER
"I have a new found confidence, have increased my prices and left my 9-5 to run my business full-time!"
"Thanks to The Evolving Entrepreneur, I have a stronger confidence in myself, understand that my self-worth is not based on what I achieve, have time freedom to refill my cup, more time with my family, and left my 9-5 to run my business full-time. I can shift my mindset now, confidently set boundaries, rest without feeling guilty and have all the tools I need to be successful in my business. I listen to my gut first now, no longer need external validation and take time to think about new ideas instead of being impulsive. I'm leaving The EE knowing I can handle any challenges that may be thrown my way."
–Vanessa, WEb DESIGNER + BRAND PHOTOGRAPHER
"I feel a million times more confident in myself and my business and am on track to reach my sales goal!"
"I have so much more clarity around why I was the way I was; the mindset parts of the program really changed my life. Having a plan for my business going forward is exactly what I needed and I feel a million times more confident in myself and my business. I have way less anxiety because I have a plan for my social media and my business going forward. I can now leave work stuff for work hours and don't let my business consume my mind like I used to. Thanks to The Evolving Entrepreneur, I am clear on my ideal client and on track to reach my yearly sales goal!
—lindsay, web and brand designer
"I was surprised by how easy things started to feel and become in my business when I started listening to my gut."
"I was able to map out what I want my coaching business to look like for the next year and I have a clear idea of the steps I need to take to make everything happen. This program really helped me see the places where I wasn't going deep enough because of fear or shame. I have learned to move through things instead of try to avoid them and I have learned new tools that help me when things start to feel like a lot. I have shifted my entire business since investing in The Evolving Entrepreneur.”
—DANI, BUSINESS & SYSTEMS COACH
"I finally stepped into the entrepreneur I was envisioning and thought I couldn't be!"
"The mindset work surprised me! I didn't think I needed help in that area but I know now that I did. I would definitely recommend The Evolving Entrepreneur to others because it provided so much clarity in my business and vision and also gave me the tools to climb each stepping stone to achieve the goals. I will always reference back to The EE as one of the things that propelled me forward in my business! You helped me see that I'm already an educator!"
—STEPHANIE, THE MAKEUP PARLOUR
TRUSTED BY WOMEN ACROSS 50+ INDUSTRIES
& COUNTING.
The women who succeed inside The Evolving Entrepreneur are often Moms and women who have limited time, stacked plates and many responsibilities on top of being an entrepreneur. There is nothing they've achieved, that you can't too!
Who I've had the honour of coaching
Flip the page
and more!
copywriters
marketing specialists
business coaches
interior designers & stagers
wedding photographers
brand photographers
educators
skin care experts
hair salon owners & stylists
website designers
family photographers
handmade product designers & makers
makeup artists
fashion designers
brand designers
authors
dentists & hygienists
permanent makeup artists
lash artists
course creators
breathwork facilitators
alternative healing practitioners
photo editors
podcasters
digital content creators
psychic mediums
social media managers
accountants
nutritionists & health coaches
food photographers
acupuncturists
Book store owners
Mortgage brokers
Artists
wedding planners
interior plant-scapers
retail owners
injectors
cake designers
calligraphers
jewellery designers
wedding professionals
doulas
lightworkers
brand videographers
office managers & virtual assistants
YOU MIGHT BE THINKING
“But will this program work for me?
What if I invest and nothing changes?"
You are more than cut out for this, even if things feel hard right now. The Evolving Entrepreneur is for any established, visionary woman entrepreneur who wants to build a thriving business that gives her more time and financial freedom.
You’re open minded, ready to do things differently and are willing to embrace short term discomfort for long term results
This PROGRAM WILL WORK for you if...
You aren't looking for a quick fix, magic pill or overnight solution. You're ready to take responsibility for your results.
You're committed to showing up to our calls every week, completing the homework assigned to you, and implementing the tools you learn.
THIS IS ME! I'm READY.
You want to be part of an intimate community of 8-10 like-minded women who support you & get what you're going through
You have built an established business that is currently creating an income
You know you can’t keep doing what you’re doing if you want your business to grow, so you’re ready to be coached and willing to try things you haven’t done before to achieve your goals.
"All of the fears, worries, and concerns that are coming up for you are so valid! But at the end of the day, if you want to evolve as a person, learn to trust and build confidence in yourself, and gain the tools and knowledge you need to truly step into the entrepreneur you want to be, then you absolutely need to work with Tracey!" – Tania, Tania Blake Creative
"GO FOR IT. The financial investment, as scary as it was, my gut said FK YES so I went for it and through gaining the confidence to raise my prices, the return on investment has been 1000% worth it. The confidence you gain alone is worth it. Everything else is an added bonus!" – Lindsay, Lindsay Echo Creative
READ MORE
READ MORE
"The EE not only changed my business, it changed my life. I 1000% recommend it to anyone who is feeling stuck, overwhelmed or burnt out in their business no matter what stage they are at. This was the most game-changing investment I made for myself and my business. " – Vanessa, Vanessa West & Co.
"I wasn't sure it would be worth the financial investment but after graduating, I 1000% recommend this amazing program! The EE will prepare you with the foundational beliefs, tools and community to really leap forward in your business. I am so glad I took the leap and joined!" – Sherah, Misiyo Candle
"The money aspect can be scary, but look at it as an investment in yourself. You can buy things, but they won't bring you clarity in your business and the tools to work through your limiting beliefs like coaching did for me. The time and money spent on coaching has made me richer in life and more hopeful than I have in a long time." – Gwen, Painting Day Dreams
BACK TO BEGINNING
"You deserve to make this investment for yourself. You will get this investment back tenfold. The growth and change that happens in just 4 months is more than you'll be able to accomplish on your own. " – Dani, R&R Virtual Reset
Don't TAKE IT FROM ME
WHAT PAST STUDENTS ARE SAYING ABOUT TAKING THE LEAP
Frequently Asked Questions
How do i know this program is right for me?
HOW MANY WOMEN ARE IN EACH COHORT?
What results can I expect to see and when?
What is the time commitment each week?
What if I have to miss a group coaching call?
I'm not ready to commit yet but want to in the future... what should I do?
How is this program different from other programs?
I feel guilty investing in myself when my family has other needs. How do I know this is worth it?
What time are the coaching calls every week?
I’m already successful. Do I really need more coaching?
I'm worried that sharing with other women might feel intimidating.
How would you describe yourself as a coach? how hands on are you?
The Evolving Entrepreneur is designed for ambitious women entrepreneurs who already have an established business but feel stuck or overwhelmed about the next steps.
You would be an ideal fit if:
•You crave deeper clarity around your business direction and vision.
•You're looking to build confidence in yourself, your ideas, and your intuition.
•You're ready to push past limiting beliefs and step into a new level of impact.
•You want a clear plan to reach your goals, one that aligns with your values and vision.
You can refer back to this section for more clarity. If you're worried that you're not ready based on timing, know there is never a right time for anything in business or life. Being "ready" is a decision and choice that you get to make.
In each cohort, there are 8-10 women to keep the experience intimate and ensure that everyone receives a high level of support in both the group and 1:1 settings.
On average, my clients start seeing results within the first 3 weeks of working together, especially in regards to their confidence, how they show up, and the clarity they gain for where they want to take their business going forward.
Inside this program, you'll gain and learn invaluable tools that you will use in your business and life for years to come. Your specific results will depend on your unique goals and commitment to the program.
Typical results include increasing prices which result in increasing revenue/income, attracting more ideal clients, going full-time in business, having clear systems and processes, prioritizing your health and well-being, showing up online with more ease, etc.
The Evolving Entrepreneur was designed with ambitious women like you in mind, knowing that time is one of your most valuable resources. While the program does require a time commitment to get the full benefit, it's designed to integrate into your life in a sustainable way.
If you can:
• Set aside a few focused hours (about three) per week to engage with the material, work with our community, and apply new strategies,
• Commit to the mindset shifts and the transformational work involved,
•And prioritize personal and business growth as a vital part of your schedule,
Then you're in a great position to thrive here. If you feel unable to dedicate any time right now, you may want to revisit the program when you're able to make that space for yourself.
No worries, life happens! I ask that you do your best to let me know ahead of time because you will never be a number in this program or community. Your presence will always be valued and missed.
All 16 group coaching calls are recorded so you can watch them back at your leisure.
The coaching calls are 1.5 hours long and take place between 10-11:30am MT every Wednesday. The call time may change to be as early at 9am if needed to accommodate other time zones and commitments.
Success is a wonderful starting point, and The Evolving Entrepreneur is crafted for women who are driven to keep evolving and expanding beyond what they've already achieved.
Many of my clients come in with a solid foundation but desire greater clarity, resilience, and alignment in their work. This program is for you if you're seeking:
• Refined strategies that fit where you're heading, not just where you are now.
• Support to overcome self-doubt or fears that arise with bigger goals.
• A plan for growth that feels as purposeful and fulfilling as it is profitable.
If you're content with your current success and aren't looking for new challenges, to expand your business or personal growth, this program may not be what you're looking for.
As a coach, I take a holistic approach to helping you grow your business because without you, you wouldn't have a business. This allows you to cultivate more trust, ease, balance and flow which allows you to move forward at a faster pace.
You can consider me your partner in business who cares about your success like it was my own. I'm like the rumble strips on the highway guiding you to get to your destination in less time, with less challenges.
My approach isn't to tell you what, when and how to get there. My process is collaborative and allows me to guide and direct you. This allows you to gain the awareness, conclusions and aligned actions that you need together. This allows you to have autonomy, agency and know the power you hold.
My style includes incorporating coaching, teaching, and mentoring all in one to meet you where you're at and fill the gaps that you have in reaching your goals. You'll receive advice, new skills and mindset support as needed.
The Evolving Entrepreneur blends mindset work with practical business strategies. It's not just about thinking differently––it's about doing things differently, to get different results alongside the hybrid format of individual 1:1 and group support you need to make it happen.
This isn't another fluffy mindset program or cookie-cutter strategy.
It's natural to feel hesitant about sharing personal goals and struggles, but The Evolving Entrepreneur fosters a safe and supportive environment where vulnerability is respected and valued. Being in this community allows you to:
• Connect deeply with others who understand the pressures and challenges of entrepreneurship.
• Learn that your struggles and fears are shared by others, helping to reduce feelings of isolation or intimidation.
• Receive constructive feedback and encouragement that help you grow while staying true to yourself.
If sharing openly feels like a significant barrier, consider that you'll be in a group of women who also value authenticity and growth. However, if you prefer to stay entirely private about your journey, this program may not be the right fit at this time.
As a parent, it's common to prioritize everyone else's needs before your own but investing in yourself and your growth will benefit your family, too.
In The Evolving Entrepreneur, you'll:
• Gain mindset tools and confidence that can help you show up as the best version of yourself—not only in business but also in life.
• Learn strategies that can create greater financial stability and opportunities, benefiting your family's future.
• Set an example for your children about the importance of pursuing dreams and making space for self-development.
If you're open to the idea that your personal and professional growth will have positive ripple effects, this could be one of the most meaningful investments you make. Clients often share they become better Moms because of The Evolving Entrepreneur program.
Join the waitlist or follow me on Instagram to stay up to date.
You can join The Evolving Entrepreneur throughout the year. If you join 2+ months ahead of the cohort kick-off, via the email waitlist you will receive an extended payment plan (10 payments of $444) and bonus monthly 1:1 coaching!
Still have a few questions?
If you scrolled all this way and didn't apply for the Evolving Entrepreneur, can I just say: you're a soul after my own heart. I always have a ton of questions when I'm investing in myself and my business, too.
I'd be more than happy to hear from you and answer any concerns you have about this program and whether it's the best fit for you right now. Hop over to Instagram and send me a DM or schedule a Clarity Call to see it's aligned for you (& get to know each other of course!).
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YES! I'd LOVE TO BOOK A CALL
IMAGINE YOUR LIFE ONE YEAR FROM NOW
If you don’t make a change and keep repeating the same things you’re currently doing
In 12 months? You’ll be exactly where you are today
Stuck. Spinning your wheels. Defeated. Not knowing how to move your business forward or what steps to take. Working non-stop but feeling underpaid and undervalued. Questioning every decision. Wondering what's standing in your way.
Is that what you want your business to look like? Or do you have something else in mind for your business' future? For your income? For your one wild and precious life? It's time to live out your personal version of success, whatever that looks like for you.
Nothing will change unless you take action to make it happen and while I wish I could, I can't apply for you. It's up to you now!
The Evolving Entrepreneur only accepts UP TO 10 applicants and happens just ONCE a year in march.
So, don't wait–apply today. You have nothing to lose and everything to gain, and you are more than capable of building a business that supports you financially and allows you to do the work you love.
Step into more freedom, ease & balance
ENROLMENT IS OPEN FOR THE MARCH 2026 COHORT
APPLY TO THE EVOLVING ENTREPRENEUR
JOIN THE WAITLIST
& get exclusive perks!
and bonus monthly 1:1 coaching if you join BY DECEMBER 2025
JOIN THE WAITLIST HERE!
" I'm charging more and attracting ideal clients!"
"Before going through The Evolving Entrepreneur, I was working all the time but didn't feel like I was accomplishing very much. I've now crafted a new schedule that allows for balance in my work and personal life, and an incredible business plan. I'm saying no to things that don't align with my goals, outsourcing and asking for help when necessary, and working smarter (not harder). I'm also communicating better with my clients, feeling confident in my work, and recognizing limiting beliefs when they come up."
— ASHLEY, BRAND PHOTOGRAPHER
"You did more for me in 4 months than therapists have in years!"
"My mindset that I've struggled with for years was finally shifted! My concept of rest, money and systems I learned to put into place to transition into an actual boss were SO helpful. Tracey's ability to see exactly what is blocking you and her ability to lay out a structured system to help with it, or perceive if there is a mindset block that is causing the issue is truly magical. To have her as a second set of eyes on life and business was so unbelievably helpful and I am forever grateful. She truly is an expert and her knowledge is profound!"
–Nicole, ACUPUNCTURIST
"I feel more confident in myself and it has translated into many great things in business and life."
"I feel more confident and safe showing my face and personality on social media and in person with clients, and to put content and programs into the world. My mindset about my entire existence has shifted and I feel safe in my own body, which has meant I'm not in stress mode 24/7. Since this, my chronic pain syndrome has also receded because I'm not in constant fight or flight mode anymore! My greatest takeaway is that I can create safety within my own body and I am in control of that!
–LINDSY, REGIsTERED HOLISTIC NUTRITIONIST
"I now have a clear vision of where I want to go and who I want to be while living in alignment."
"I worked through limiting beliefs, learned how to set boundaries and truly understand the important of rest is now. I'm an upgraded version of myself! When I joined The Evolving Entrepreneur, I wasn't 100% confident in my decisions and was living in a limited mindset. Investing in myself is the best return on investment I've made. I now have a clear vision of where I want to go and who I want to be while living in alignment and listening to my intuition.
—KORTNI, TOUCH OF SERENITY SPA
" I know have complete clarity of where my businesses need to go and inner financial empowerment."
"For the first time ever, I feel like the steps I'm taking aren't out of desperation. This program reshaped my brain! The Evolving Entrepreneur slows you down an allowed for the uncomfortable grey zones to turn into a welcome friend for me. When I joined the program, I struggled with a constant need to achieve, and find work where it doesn't need to be. I know have complete clarity of where my businesses need to go, inner financial empowerment, seeing rest as an act of service to not only myself but my family and clients as ell and the trust that the answers are already within me.”
—SANDRA, SANDRA BETTINA WEDDING DESIGNER & PLANNER
" This journey has been a total game changer and I'm walking away with so much self-belief."
"When I joined The Evolving Entrepreneur, I wasn't sure I belonged in this world with other badass entrepreneurs. I wondered if my success was really because of me or just luck. This journey has been a total game changer and I'm walking away with so much self-belief. Little by little, this program was an empowerment boost that was building me up. If you've ever felt unsure of yourself or are drowning in self-doubt about what's next or how to get there, The Evolving Entrepreneur is like a compass that gets you back on track. It pulled out a version of me that was hiding under all of that hesitation!"
—JO, JE SALON YYC
Looking for higher level support?
WANT TO DIP YOUR TOES IN FIRST?
Learn more about private 1:1 coaching →
LEt's CONNECT ON INSTAGRAM →
Come join me on Instagram where I offer complimentary coaching once per month. Keep your eyes peeled as I only support 3-5 women each round!
Love the idea of The Evolving Entrepreneur but desire a fully customized 1:1 approach where you've got all eyes on you so you can move the needle faster? Coming right up!
© 2013 Tracey Jazmin
BRand & Web Design by Studio Crescent
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Photography by Detoured Creative
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