Probably one of the best parts of my job is getting to meet so many amazing women! Aside from doing a job that I am passionate about, I get the opportunity to create connections and friendships with some of my clients that I work with on a regular basis.
Let me introduce you to one of my regular clients, and local Edmonton boutique, Red Ribbon. The Red Ribbon boutique in Edmonton was founded by Rychelle. You could say she was pretty much born to be a retail superhuman! She built her business on carefully curated pieces mixed with her friendly personality.
Booking a Monthly Branding Session
I have the absolute pleasure of working with this local Edmonton boutique every month. We always have so much fun! For each monthly branding session, we work to create lifestyle images for their social media and website. This is to help showcase new pieces, teach their customers how to put together outfits, and feature certain products in more detail.
Red Ribbon’s goal is to help inspire their audience to pair pieces that they may not feel confident putting together on their own! Personally, I’m not as savvy when it comes to fashion. They’ve definitely influenced me to be bolder with my own individual style! They’re always up on the coolest local artists and latest trends too. Be it graphic tees, boyfriend jeans, or the cutest lounge sets, they’ve got it.
This branding session was done in the middle of the fall. Naturally, the colours and outfits were cozier, darker, and all things pumpkin spiced latte. (Don’t lie, I know it’s your guilty pleasure!) Typically for these shoots with Red Ribbon, we will bop around Edmonton for an afternoon. We find different areas and places to really emphasize shopping and supporting local business, whenever possible.
One thing to remember when considering a branding photoshoot is that it doesn’t have to be all or nothing! It can be nerve-wracking to think about being in front of a camera, especially for long periods of time. Not to mention making sure you’ll have all the content you need after the session. From my experience as a branding photographer, smaller and more frequent sessions are key. It’s a great way to ensure your content is always up to date, especially if you have products that are always changing like a retail boutique.