When it comes to investing in your business, there’s no doubt that a branding session is a good idea. Whether you’re having photos taken for the first time, or you’ve gotten them done before, there are a few things you need to know before you dive in. You might be thinking, “I’ll just book a branding session with Tracey and show up looking cute!”. Well friend, chances are your photos won’t turn out the way you envisioned them. If you have a game plan going into your session, you’ll get the absolute most out of our time together.
Here are five questions you need to ask yourself before investing in a branding session:
what photography style do I need for my content?
This one is SO important! You want to ensure that you hire a branding photographer that matches your brand’s aesthetic and overall image. Is your brand light and airy? Or dark and moody? Is your colour palette full of warm tones or natural and muted tones? Not having your aesthetic or visual identity nailed down before a branding session can end up costing you the entire branding session investment.
If you don’t have a solid visual identity for your brand, this is where hiring a professional brand designer comes in! Brand designers can help you curate and design an aesthetic that matches your brand values, experience, personality, and overall vision for your business.
If you’re not ready to invest, Pinterest can be the next best thing! Create a mood board that embodies the colours and emotions that you want your brand to evoke, along with specific styles of photography!
why do I want a branding session? what type of content do I want to capture?
It’s becoming more common for businesses to invest in branding photos which makes this girl so happy! However, you don’t want to book a branding session just because. Why? Well, without having a clear idea as to why you want branding photos it will be incredibly difficult to create your shot list of photo ideas. Without a strategic shot list, you won’t get the most out of your branding session. As a client of mine, it’s a requirement in order to move forward with your branding session aka I want you to get the most out of your investment!
Before hiring your branding photographer, decide what you want updated photos of and why. Perhaps your social media needs a revamp? Did you recently rebrand? Has it been a while since you had photos taken of yourself? Perhaps you’ve never had photos taken before? It’s important to have a clear idea as to why you’re taking these photos!
how much content do I need to capture?
This one will vary depending on your business and what you’re using the photos for. Are you investing in branding photos for a one-time website update or are you wanting to create consistent and cohesive social media content? Once you know what you need branding photos for, you can determine the number of images you will need.
For example, a retail business may need more variety, more often with their social media content images as compared to a slower-paced service-based business that doesn’t have products that are constantly changing month to month.
Once you know what you’re using the content for it will help you decide how many photos you need. Don’t forget, you can always reach out to your photographer to help you decide what will work best for you!
do I want a one-time single session or a yearly subscription package?
This is one option that I love chatting about with my clients! If you’re doing a brand facelift and you just need some new photos for your website, a single session is probably your best option. The yearly branding package may sound intimidating, but it’s a great option if you’re trying to create a cohesive brand and business across all platforms. With monthly, bi-monthly, and quarterly choices, there’s an option for everyone depending on your branding photography needs.
what is my budget for my branding photography?
Last but not least, budget. Having a number in mind can save you a lot of time when it comes to booking a session. You’ll eliminate the enquiring and back and forth emailing with photographers that charge more than you’re willing to spend.
SO, now that you’ve answered these questions you can start making a decision on who to hire and what you’re looking for when it comes to your branding photos! And, don’t even get me started on the process of how to plan your branding session. Outfits, props, locations, it’s easy to underestimate the amount of effort it takes to plan it all. That being said, it will all pay off once you have updated photos to use on your website and social media.